Case Study: Category Domination on Amazon Prime Day 2025
Amazon Prime Day isn’t just another sale – it’s the most anticipated shopping event for millions across India, where brands square off in every category for the top spot. This year, one luggage brand made a statement in the Laptop Messenger Bags category, thanks to a carefully crafted marketplace strategy.
Why Amazon Prime Day Matters
Prime Day is Amazon’s annual shopping festival for Prime members, packed with blockbuster deals, exclusive launches, and the year’s best offers. Brands invest in months of planning because the event is known to generate record-breaking sales, explosive category growth, and massive visibility.
Our Client’s Ambition
Facing a fiercely competitive lane in laptop messenger bags, our client wanted not just increased sales – but true category leadership. In a segment where dozens of top brands and thousands of options vie for attention, breaking into the Best Sellers ranking on Prime Day is a mark of market dominance.
The Winning Strategy
- Laser-Focused Targeting: Leveraged Amazon Marketing Cloud to reach the right shoppers at peak purchasing intent.
- Agile Campaign Control: Adapted budgets and bids in real time as metrics shifted during the multi-day sale.
- Creative That Converts: Standout images and punchy product messaging, crafted just for Prime Day’s fast-paced environment.
- Ongoing Optimization: Rapid testing, swift adjustment, and disciplined use of insights to maximize every advertising rupee.
What Happened: The Numbers
- 4 products ranked in the Top 10 Best Sellers for Laptop Messenger Bags (including the #1 position)
- 113% jump in orders vs. Prime Day 2024
- 59% improvement in ROAS
- 35.9% higher sales with 15% less ad spend
- Multiple “Amazon’s Choice” badges earned for key search terms
Prime Day 2025 saw millions of Prime members shopping across 35+ categories, but our client’s breakout moment stood out even among the event’s record sales and traffic spikes.
Lessons in Category Domination
- You don’t need the biggest budget – just the sharpest focus and fastest adaptation.
- Target high-intent audiences, not everyone.
- Refresh creatives and campaign messaging for the high competition of Prime Day.
- Use data to navigate, seize momentum, and multiply results when it matters most.
Looking Ahead
Prime Day only comes once a year, but the lessons and market position it creates last much longer. Smart, data-driven brands can dominate their category on the biggest shopping event in India, just like our client did in 2025.
