LinkedIN Live

Mastering Q-Commerce Success : Expert Strategies Revealed

15th May 2024, 4:00 pm IST
45 Minutes
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Join us for an engaging Fireside Chat where we’ll explore the keys to success in Quick Commerce (Q-commerce) and how to thrive in today’s rapidly evolving digital landscape. As technology reshapes the retail industry, traditional approaches alone are no longer sufficient to stay competitive amidst disruptive competitors and changing consumer behaviors.

Discover how to adapt and excel in Q-commerce, where customers demand lightning-fast delivery and seamless online experiences. Our discussion will delve into the pivotal role of marketing, technology, and data in driving brand awareness, customer engagement, and sales revenue within the Q-commerce ecosystem.

In this chat, we’ll cover:

  • Best practices for Q-commerce marketing
  • Strategies for building a robust brand presence in the Q-commerce landscape
  • Harnessing the power of data for strategic planning and optimization
  • Staying ahead of the competition with a well-curated assortment mix
  • Leveraging Programmatic Targeting
  • Crafting a strategy for tier 2 cities
  • Capitalizing on occasions and events to boost Q-commerce sales

Join us as we uncover actionable insights and expert strategies to elevate your Q-commerce brand and stay ahead in today’s fiercely competitive market. Don’t miss this opportunity to learn and thrive in the world of Quick Commerce!

Panelists

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Pummy Singh

Head Of Sales, Life Health Foods India

With over 15 years of experience in the retail and FMCG sectors, Pummy Singh has had the opportunity to work with some of the best organizations in the industry, including Kellonova (formerly Kellogg), Aditya Birla Retail, and Provogue India Ltd. Her career has involved a range of roles, from category management to working in modern trade and alternate channels, as well as customer marketing.

Currently, she is the Head of Sales at Life Health Foods India, one of the leading plant-based milk companies in the country. Driven by a passion for business success, Pummy Singh thrives on challenges and constantly seeks innovative strategies to drive growth.

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Anindita Kundu

Lead, Strategic Partnership
An innovative solutions provider and a media enthusiast with over 14 years of experience, Anindita’s love for brand strategy and consumer behavior has catapulted her in her marketing and sales journey . She has been instrumental in setting up businesses for both large organization’s (like LinkedIn and DDBMudra) as well as a startup like Kritter Software Technology Pvt Ltd .
 
Currently she leads strategic partnership and agency relations at bigbasket.
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Vishal Sharma

CEO & Founder, Nuvoretail Enlytical Technologies

Vishal Sharma, Founder and CEO of Nuvoretail since 2018, brings a wealth of experience to the e-commerce sector. His diverse background includes past roles as an Amazon Advisor, Vice President at Accenture, and Management Consultant at the National Institute for Smart Government. During his time at Accenture, he spearheaded digital transformation initiatives, leading teams abroad and driving smart city solutions.

This expertise in analytics and AI led him to develop Enlytical, a proprietary tool within Nuvoretail that offers clients data-driven business insights and interactive management dashboards. Nuvoretail now provides comprehensive e-commerce analysis solutions across diverse categories, markets, and locations.