Total ACoS or ACoS? Decoding Ad Effectiveness

Why TACOS is a Better Measure of Ad Effectiveness than ACOS 1

In the realm of ecommerce advertising, understanding the performance of your campaigns is paramount. Advertisers have long relied on metrics like ACoS (Advertising Cost of Sale) to evaluate their ad effectiveness. However, there is a more comprehensive and insightful metric – Total ACoS (Total Advertising Cost of Sale). This article delves into the advantages of […]

Categorizing Keywords in Amazon Paid Search Keyword Campaigns: A Guide

amazon keywords

As an advertiser, understanding how to categorize keywords effectively can significantly impact the success of your Amazon paid search keyword campaigns. Keyword categorization enables you to organize your keywords into logical groups, making it easier to manage, analyze, and optimize your advertising efforts. In this article, we will explore the essential steps to categorize keywords […]

11 Common Mistakes To Avoid While Creating Amazon Ad Campaigns

Mistakes To Avoid While Creating Amazon Ad Campaigns

Creating effective Amazon ad campaigns requires careful planning and strategic implementation. However, advertisers often make certain mistakes that can hinder the performance of their campaigns. In this blog post, we will highlight some common errors advertisers tend to make and provide insights on how to rectify them, ultimately leading to more successful campaigns and improved […]

Prime Day 2023 Roadmap: 9 Steps to Amazon Selling Success

9 Steps to Amazon Selling Success for Prime Day 2023

Amazon’s Prime Day is one of the year’s most significant shopping events, offering incredible deals and discounts to millions of customers worldwide. The dates for prime day 2023 have been released by Amazon. For the USA and a host of other countries, it will kick off July 11 at 3 a.m. EDT and run through […]

Top-selling categories during the last Amazon Prime Days

Top-selling categories during the last Amazon Prime Days

Amazon Prime Days, the annual shopping extravaganza, have become synonymous with incredible deals and discounts. During these two days, millions of shoppers flock to Amazon to take advantage of the massive sales event. Amazon has released the dates for prime day 2023. For the USA and a host of other countries, it will kick off […]

Ultimate Guide: Top 100 Ecommerce Platforms In India

100 ecommerce platforms

It was 1999 when with the Vision to facilitate E-commerce, Fabmart: India’s first eCommerce platform was launched. It proved to be an idea well ahead of its time as the Internet revolution was yet to come, there were no shipping companies, and no payment gateways. As a result, the company had to be shut down […]

Amazon Advertising Gets an Upgrade: Explore the Latest Tools and Metrics

Amazon Sales 2

As e-commerce continues to grow, Amazon has become a dominant player in the space. With its vast customer base and powerful advertising capabilities, it’s no surprise that brands are flocking to the platform to reach new customers and drive sales. To help brands make the most of their advertising efforts on Amazon, the platform has […]

The Insider’s Playbook: Advanced Tactics for Video Ads on Amazon

Video Ads

It’s no secret that Amazon has taken the e-commerce world by storm. With its vast selection of products and millions of daily shoppers, it’s a platform that sellers simply can’t afford to ignore. And now, with the addition of Sponsored Brands Video Ads, Amazon is making it even easier for sellers to showcase their products […]

Unveiling Amazon’s A10: Revolutionizing Search for Sellers

A10 Algorithm 1

Amazon’s A9 algorithm is a search algorithm that has been used by the platform for several years to rank products for search queries. It takes into account various factors such as product relevance, popularity, and customer behavior to provide personalized search results to each user.  Amazon SEO is crucial for sellers to succeed on the platform […]