At Nuvoretail, we pride ourselves on delivering exceptional results for our e-commerce clients. This case study showcases how our data-driven approach and platform expertise helped one of our clients achieve remarkable growth across major e-commerce platforms including Amazon, Flipkart, Myntra, and their own website.
The Challenge
Our client needed to maximize sales and ROI across multiple e-commerce platforms while maintaining efficient ad spend. They were looking for a partner who could optimize their advertising costs while capitalizing on major shopping events and seasonal opportunities. That’s where Nuvoretail stepped in.
Our Strategic Approach: Month by Month
August: Building the Foundation
We kicked off with a precisely calibrated strategy:
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- Targeted high-performing, low-ACoS (Advertising Cost of Sales) opportunities
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- Capitalized on the ‘Freedom Festival Sale’ with strategic discount positioning
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- Optimized ad placements, prioritizing “Top of Search” and product detail pages
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- Deployed creative Sponsored Brands and Video ads for enhanced engagement
Our team’s deep understanding of e-commerce platforms enabled us to set a strong foundation while maintaining optimal budget utilization.
September: Scaling with Precision
We shifted gears with a more aggressive yet calculated approach:
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- Maintained strict ROI focus during the first three weeks
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- Strategically increased ad spend 3-4x in the final week
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- Implemented sophisticated negative targeting to eliminate waste
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- Launched targeted remarketing campaigns to capture interested shoppers
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- Protected brand territory through defensive advertising
Our expertise in inventory management and platform-specific optimization supported this increased advertising push, ensuring no opportunities were missed.
October: Maximizing Festival Season
During peak season, our team executed a multi-phase strategy:
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- Doubled investment in Sponsored Brands, yielding 2x sales return
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- Implemented time-sensitive discount strategies
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- Deployed platform-specific campaigns including Amazon O&O static ads
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- Utilized DSP video ads for broader reach and new customer acquisition
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- Created event-specific keyword campaigns for maximum relevance
The Results We Delivered
Our three-month strategy yielded exceptional results for our client:
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- 51% Growth: Overall sales increased consistently, reaching all-time highs in October
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- 30% ROI Improvement: Advertising efficiency showed significant gains from September to October
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- 35% Increase: Glance views demonstrated strong growth in brand visibility
Why Our Approach Worked
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- Platform Expertise: Our deep understanding of each platform’s nuances enabled precise optimization
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- Data-Driven Decision Making: Continuous monitoring and adjustment of targeting ensured optimal spend
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- Strategic Timing: Our experience in festival season marketing maximized ROI during peak periods
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- Creative Excellence: Multi-format advertising approach created diverse engagement opportunities
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- Inventory Intelligence: Sophisticated inventory management prevented lost sales opportunities
Ready to Achieve Similar Results for Your Brand?
At Nuvoretail, we’re passionate about driving growth for e-commerce brands like yours. Our proven strategies, platform expertise, and data-driven approach can help you achieve and exceed your sales goals across all major e-commerce platforms.
Let’s Transform Your E-commerce Performance
🚀 Looking for exceptional e-commerce growth? We can help.
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- Expert management across Amazon, Flipkart, Myntra, and more
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- Customized strategies for your brand’s unique needs
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- Data-driven decisions for optimal ROI
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- Comprehensive festival season planning
Contact us today to discuss how we can drive similar results for your brand.
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