NuvoRetail at Amazon Ads Digital Day 2025: Unlocking Growth with Amazon DSP

At NuvoRetail, we are always looking for new ways to push the boundaries of eCommerce marketing. That’s why we were thrilled to participate in the Amazon Ads Digital Day 2025, where Vishal Sharma, our Founder & CEO, had the honor of sharing insights into our journey as an Amazon Ads Advanced Partner.

A Journey of Innovation and Performance

In his session, Vishal shared the incredible story of NuvoRetail’s transformation, from becoming an Amazon Ads partner to Amazon Ads Verified Partner to finally securing our position as an Amazon Ads Advanced Partner now. This progression is a testament to our relentless focus on precision, performance, and growth – all powered by Amazon’s innovative advertising solutions.

Full-Funnel Marketing Strategy in Action

Vishal’s session went deeper into how a full-funnel strategy — using Amazon DSP, Amazon Marketing Cloud (AMC), and Sponsored Ads – drove measurable results for a new age luggage brand. Through Amazon DSP, we were able to reach the right audience with tailored messaging, optimized using AMC insights, and boosted by Sponsored Ads to drive conversions.

The campaign leveraged a layered media strategy, which included:

• Amazon Marketing Cloud for audiences and brand awareness,
• Amazon DSP for consideration,
• Sponsored Ads to drive conversions,
• And Amazon Marketing Stream for continuous optimization.

This integrated approach led to impressive results, including a 2x growth in page views, 85% of purchases were new-to-brand, and a 50% drop in CPC.

Watch the Full Session on YouTube

Couldn’t attend the event? Don’t worry! We’ve uploaded the full recording of Vishal’s session on YouTube. Watch it to gain a deeper understanding of how a well-executed Amazon DSP strategy can transform your business.

Watch the full session here

A Big Thank You to Amazon Ads

A special thank you to Amazon Ads for the opportunity to speak and for their ongoing support as we continue to drive success on the platform. We’d also like to extend our gratitude to the exceptional team of speakers who made the event so insightful.

Their sessions were instrumental in shaping the conversations around the Amazon marketing.

Looking Ahead to Prime Day 2025

With Prime Day 2025 just around the corner, we’re more prepared than ever to help brands succeed on Amazon through our data-driven strategies. Stay tuned for more insights and updates as we continue to innovate and lead in Amazon advertising.