Increasing organic and inorganic ranking of all the products by promoting them through Amazon Marketing Services thereby driving traffic towards the product page. The key activities include:

Campaign Strategy: Creation of brand wise or product wise campaign strategy

Campaign Mix: Selecting the right campaign mix compromising of Sponsored Brand, Sponsored Product, Sponsored Product – Category Targeting, Sponsored Product – Product Targeting & Sponsored Display Ads Campaign.

Campaign Launch: Creation and launch of different types of AMS Campaigns depending upon the objective – to promote the targeted products and brand awareness and/ or to increase sales performance

Daily optimisation and monitoring of Campaigns – keyword bids optimization, addition of new keywords

Brand Store Campaigns: Linking of the AMS campaign to the Brand store to achieve enhanced Brand awareness

Campaign Optimization: Adding all the product related keywords in the campaign according to its correct match type (Broad, Phrase and Exact)

Category Management: Creating product and category specific campaigns to highlight the bestselling products and optimize sales on low selling products.

Campaign Performance: Monitoring and managing the existing low-performing campaigns by adjusting the keyword bid, weeding out non converting keywords and targeting the right keywords.

ACOS Management: Optimizing campaigns at the micro level by constant bid scaling and adjusting ad group level to minimize money leaks and maximizing the return on investment.

Keywords Refining: Filtering, sorting and adding negative keywords in the campaigns to avoid unwanted and non-converting traffic on your detail page.