Amazon Marketing Services
Increasing organic and inorganic ranking of all the products by promoting them through Amazon Marketing Services thereby driving traffic towards the product page. The key activities include:
Campaign Strategy: Creation of brand wise or product wise campaign strategy
Campaign Mix: Selecting the right campaign mix compromising of Sponsored Brand, Sponsored Product, Sponsored Product – Category Targeting, Sponsored Product – Product Targeting & Sponsored Display Ads Campaign.
Campaign Launch: Creation and launch of different types of AMS Campaigns depending upon the objective – to promote the targeted products and brand awareness and/ or to increase sales performance
Daily optimisation and monitoring of Campaigns – keyword bids optimization, addition of new keywords
Brand Store Campaigns: Linking of the AMS campaign to the Brand store to achieve enhanced Brand awareness
Campaign Optimization: Adding all the product related keywords in the campaign according to its correct match type (Broad, Phrase and Exact)
Category Management: Creating product and category specific campaigns to highlight the bestselling products and optimize sales on low selling products.
Campaign Performance: Monitoring and managing the existing low-performing campaigns by adjusting the keyword bid, weeding out non converting keywords and targeting the right keywords.
ACOS Management: Optimizing campaigns at the micro level by constant bid scaling and adjusting ad group level to minimize money leaks and maximizing the return on investment.
Keywords Refining: Filtering, sorting and adding negative keywords in the campaigns to avoid unwanted and non-converting traffic on your detail page.
We will help you select, strategize and implement the right advertising solutions on Amazon that will help you find, attract and engage with millions of Amazon customers at every stage of their journey. Our expertise in designing customized AMS campaigns ensures that our clients get maximum visibility and highest ROI.read more
Based on your brand’s specific requirements, we will recommend and implement the most suitable omnichannel strategy/ solution for your brand which will not only provide a uniform experience for your consumers across all channels but all help drive better relationship with your customers.read more
Digital marketing is the key business tool for enterprises today as it enables them to harness the power of the internet to take their business to the next level. We bring expertise in this area and ensure that our clients can leverage the most well suited digital media platforms for increasing discoverability and promotions of their products.read more