From Inventory to Advertising: A Step-by-Step Guide on Preparing for Amazon’s Sales

Calling all Cupids!

Amazon’s Valentine’s Day sale is just around the corner and we’re here to make sure your advertising arrows hit the mark. From targeted campaigns to promotions and discounts, we’ve got all the tools you need to make this Valentine’s Day a success for your brand. So put on your heart-shaped glasses, grab your bow and arrow, and get ready to spread the love with our Valentine’s Day sale on Amazon! Don’t miss out on the chance to win the hearts of shoppers and increase your sales.

As the Valentines’ day approaches, it is crucial for brands to ensure they are fully prepared to take advantage of the increased shopping activity that comes with it. This sale period is an opportunity to boost your sales and grow your brand’s visibility, but it can also be highly competitive. To help you get ready, we’ve put together a comprehensive checklist to help you optimize your sales and maximize your brand’s visibility during the sales period.

From the major activities you must undertake to ensure maximum ROI, to the top keywords you should bid on, we’ve put together all you would need to be prepared for Valentines’ Day on Amazon. In the article below, we have talked about the approach a brand should have towards maximizing sales from such sales, followed by the top trending keywords during this period from last year.

Amazon High Traffic Days' Checklist

Check your retail readiness

Optimize your product listings – Make sure that your product listings are optimized for search, using relevant keywords and high-quality images. This will help your products appear in search results, giving you a better chance of being discovered by shoppers during the sale period. Additionally, use powerful descriptions, titles and bullet points to let customers know what to expect from your products.

Plan and Ensure adequate on-shelf availability

Monitor your stock levels closely and proactively reorder items that are running low. The sale period is a critical time for your business, and you want to make sure that you have enough stock to meet the increased demand. Additionally, keep an eye out for any trends or patterns in your sales, this will help you make informed decisions on what to restock and what to discontinue.

Run deals and discounts

Consider offering special promotions or discounts to attract shoppers and drive sales during the sale period. You could run a percentage-off promotion, bundle deals or even offer free shipping. This will not only help you drive sales, but also create a sense of urgency among shoppers, encouraging them to purchase your products.

Choose the right products to advertise 

Carefully select the products you want to promote during the sale period, focusing on those that are most relevant and are most likely to drive sales. This will help you maximize your return on investment in your advertising spend and drive the most sales possible.

Start your Amazon PPC Campaigns early

Plan your marketing campaigns in advance and start promoting them before the sale period begins. Build anticipation for your sale by teasers on social media, email campaigns or even paid advertising. This will give your brand an edge over the competition, as it will attract early shoppers looking for the best deals.

Prepare for logistics, replicate inventory at warehouses

During sale period, there is an increase in orders and that can lead to delays in deliveries. Review your logistics strategy to ensure that you have the capacity to handle the increase in orders and are able to fulfill them on time. Communicate the expected delivery dates clearly to the customers, this will help you avoid any issues related to delivery promises.

Top Keywords: Leverage Valentines' Day on Amazon!

As one step further, we have put together a list of keywords most likely to witness an uptrend during the season. You may find a short view here, and a complete list in Leverage Valentines’ Day on Amazon PDF.

Top 20 Generic Trending Keywords Basis Performance during Valentines’ Day  2022:

Search TermsEstimated Search Volume
gifts for women           22,952,424
gifts for men            22,272,061
valentine gift for husband            16,766,163
gift for girls           16,689,758
birthday gift for girls            16,109,758
gifts           15,906,424
chocolates gift pack            13,867,782
anniversary gift for couple special             13,515,227
gift           13,509,542
gifts for girls            13,134,485
valentine gift for girlfriend            13,018,448
gift for men             12,401,136
valentine gift for wife             11,475,822
gift card             11,413,358
gift items             11,056,512
wedding gift for couples             10,972,118
birthday gift           10,405,479
birthday gift for husband           10,382,488
couple gifts             9,896,788
return gifts for kids               9,318,127

Free PDF: Leverage Valentines' Day Traffic on Amazon!

By following these steps and making sure your brand is fully prepared, you can maximize your sales potential during the period of Valentines week, and help your brand stand out among the competition. Remember to stay flexible and be willing to make adjustments as the sale progresses and you learn more about your customers’ needs and behavior during the sale period.


Get the whole step-by-step guide and a list of top 100 related keywords from the last season by “Clicking here“.


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