Boost Data Clarity Drive Revenue Optimize Spend
with Amazon Marketing Cloud
Gain a 360° view of your customers’ journey with AMC. Turn complex data into clear, actionable insights that drive smarter strategy and measurable growth.
Trusted by brands to scale on Amazon
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Amazon Ads Certifications
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Ad Spend Managed
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Know the Whole Story. Drive Exponential Growth.
Gain Complete Clarity on What Drives Your Orders
We use advanced SQL in AMC to accurately map the entire customer journey, ensuring sales credit is applied correctly across Sponsored Ads and Amazon DSP touchpoints.
Go beyond last-click models to isolate and prove the incremental revenue generated by specific ad formats and upper-funnel marketing investments.
Gain visibility into the combined effect of different media channels, allowing you to prioritize the mix that delivers the highest combined ROAS.
Blend Your First-Party Data for Smarter Decision-Making
Safely integrate your CRM, website, or loyalty data within the AMC clean room to build unique audience insights without compromising user privacy.
Combine your external customer data with Amazon's behavioral signals to create richer, more actionable profiles for segmentation and campaign planning.
Analyze how Amazon ad exposure influences off-Amazon purchases (DTC or retail), giving you a holistic view of your marketing funnel performance.
Boost Conversions with Smarter Audience Activation Strategies
Turn your top customer segments into high-performing DSP audiences, enabling smarter ad delivery and improved ROAS across the funnel.
Create granular retargeting lists based on specific actions (e.g., viewed 3 ASINs but did not add to cart) to deliver highly relevant, conversion-focused messaging.
Use custom data to suppress ad exposure to recent converters or low-value shoppers, ensuring every dollar is targeted toward high-potential prospects.
Measure What Truly Matters to Your Brand
We define and implement unique metrics tailored to your specific business goals (e.g., profit margin per ad segment) that standard reports cannot provide.
Determine the ideal number of times a user needs to see your ad before converting, preventing burnout and eliminating wasted impressions past the saturation point.
Isolate new customer acquisitions, even at a granular ASIN level, to confirm which campaigns are effectively growing your customer base and market share.
Strategic Spend Optimization for Better ROAS
Analyze audience overlap between campaigns to identify and reallocate budget where multiple ad types are unnecessarily hitting the same users.
Understand the most common sequence of ads leading to a sale, allowing you to optimize ad creative and media spend at each stage of the funnel.
Identify which products act as "gateway ASINs" for new customers, allowing you to strategically increase budget on these key entry points for maximum market capture.
How we have helped scale brands on ecommerce platforms
Explosive 7x Sales Surge for a Leading Brand during Prime Day
A leading brand sought to capitalize on the massive sales potential of Amazon Prime Day 2024. They aimed to significantly increase overall sales, boost ad-driven sales, and maximize product visibility within their competitive category.
Indian Beauty Brand Achieves 53x Sales Surge with Strategic Ad Spend
A prominent Indian beauty and cosmetics brand sought to capitalize on the Amazon Prime Day 2024 opportunity in the UAE market. We helped the brand to leverage the event and drive substantial sales growth while maintaining efficient advertising costs
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We take a data-driven approach, analyzing your products, target audience, and competitors to create a customized strategy that aligns with your goals and budget.
We optimize products, bids, keywords, ad placements, targeting, and ad copy based on performance data, A/B testing, and industry best practices.
You'll receive regular retail readiness and performance reports, including key metrics like impressions, clicks, conversions, ACOS, and ROI. We'll also provide insights and recommendations for further optimization.
Amazon DSP is a demand-side platform that allows you to programmatically buy ads and reach audiences both on and off Amazon, while regular Amazon PPC focuses on advertising within the Amazon marketplace.
We track key metrics such as impressions, clicks, viewability, and brand lift to measure the effectiveness of your DSP campaigns. We also use attribution modeling to understand the impact of DSP on your overall sales and marketing goals.
The cost of Amazon marketing can vary depending on your specific goals, budget, and the scope of services you require. We offer flexible pricing options and customized packages to suit your needs. Contact us for a free consultation to discuss your budget and objectives.